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Episode 4: Olaf Van Gerwen Global Creative Director (Food Advertising) @ Chuck Studios

Planet Driven Brands Podcast Olaf van Gerwen. Olaf is the (food advertising) Global Creative Director at Chuck Studios In this episode we discuss the fascinating world of advertising production alongside Olaf’s own view of the branding of food. We cover the key aspect of sustainability in production, the portrayal of food within ads and Olaf…

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Episode 3: Gauthier Boche (he/him) @ Marks Brand Design

Planet Driven Brands Podcast Gauthier Boche. Gauthier is the Vice President Strategy, Innovation and Development Europe at Brand Design & Experience Agency, Marks. In this episode we discuss a range of topics within the scope of ‘design’ and the sustainability cues in various categories – from plastic to water use to waste We shine a…

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Episode 2 Pt2: Robert Lawson Food @ Strategy Associates

Planet Driven Brands Podcast Robert Lawson Pt2 Robert is the managing Partner of Food Strategy Associates and in this episode we discuss the business of Plant-Based Foods. Robert has extensive knowledge and very interesting thoughts on the business of Plant-Based. Here, in Planet Driven Brands Podcast Robert Lawson Pt2, he shares his wisdom with us….

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Episode 2 Pt1: Robert Lawson @ Food Strategy Associates

Planet Driven Brands Podcast Robert Lawson Pt1 Robert is the managing Partner of Food Strategy Associates and in this episode we discuss the business of Plant-Based Foods. Robert has extensive knowledge and very interesting thoughts on the business of Plant-Based. Here, in Planet Driven Brands Podcast Robert Lawson Part1, he shares his wisdom with us….

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What Is The Planet Driven Brands Podcast

WHAT IS THE PLANET DRIVEN BRANDS PODCAST TRANSCRIPT: EPISODE 0 “WHAT EXACTLY IS THE PLANET DRIVEN BRANDS PODCAST ALL ABOUT? VERY SIMPLY PUT WE ARE INTERESTED IN HOW BRANDS CAN INFLUENCE POSITIVE CHANGE AND HELP TO DRIVE US TOWARDS A BETTER PLANETARY ENVIRONMENT FOR ALL. WE WILL INVITE PEOPLE ACROSS THE SPECTRUM TO COME AND…

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Episode 0: What is the Planet Driven Brands Podcast

What is the planet driven brands podcast – this tells you all about it!

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How to Build Brand Purpose by Empowering a Plant-Based Attitude!

  For every business and brand, it is a necessary requirement that they know what their purpose is! Why? Here’s what Accenture has to say: “nearly two-thirds (63%) of consumers, globally, prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, and are ditching…

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5 Very Good Reasons to Elevate Your Brand’s Plant-Based credentials!

The plant-based market has reached a tipping point; the explosion which has been coming is about to happen and everyone wants to be a part of it. Last year the food category for ‘meat-free’ in the UK alone was predicted to be as high as £10bn in the coming years. I seriously think it could…

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Branding in a ‘Post-Vegan’ era – Just labeling your brand ‘Vegan’ or ‘Vegetarian’ isn’t enough anymore!

We’ve reached a major crossroads in the burgeoning development of the plant-based food market to the point where we are now branding in a ‘post-vegan’ era. Brands need to decide which path they are on; there’s no being all-things-to-everyone anymore. In only a couple of years the words ‘vegan’ and ‘vegetarian’ have gone from being…

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