WHAT IS THE PLANET DRIVEN BRANDS PODCAST TRANSCRIPT: EPISODE 0 “WHAT EXACTLY IS THE PLANET DRIVEN BRANDS PODCAST ALL ABOUT? VERY SIMPLY PUT WE ARE INTERESTED IN HOW BRANDS CAN INFLUENCE POSITIVE CHANGE AND HELP TO DRIVE US TOWARDS A BETTER PLANETARY ENVIRONMENT FOR ALL. WE WILL INVITE PEOPLE ACROSS THE SPECTRUM TO COME AND…Read More
For every business and brand, it is a necessary requirement that they know what their purpose is! Why? Here’s what Accenture has to say: “nearly two-thirds (63%) of consumers, globally, prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, and are ditching…Read More
The plant-based market has reached a tipping point; the explosion which has been coming is about to happen and everyone wants to be a part of it. Last year the food category for ‘meat-free’ in the UK alone was predicted to be as high as £10bn in the coming years. I seriously think it could…Read More
Branding in a ‘Post-Vegan’ era – Just labeling your brand ‘Vegan’ or ‘Vegetarian’ isn’t enough anymore!
We’ve reached a major crossroads in the burgeoning development of the plant-based food market to the point where we are now branding in a ‘post-vegan’ era. Brands need to decide which path they are on; there’s no being all-things-to-everyone anymore. In only a couple of years the words ‘vegan’ and ‘vegetarian’ have gone from being…Read More