The plant-based market has reached a tipping point; the explosion which has been coming is about to happen and everyone wants to be a part of it. Last year the food category for ‘meat-free’ in the UK alone was predicted to be as high as £10bn in the coming years. I seriously think it could…Read More
Branding in a ‘Post-Vegan’ era – Just labeling your brand ‘Vegan’ or ‘Vegetarian’ isn’t enough anymore!
We’ve reached a major crossroads in the burgeoning development of the plant-based food market to the point where we are now branding in a ‘post-vegan’ era. Brands need to decide which path they are on; there’s no being all-things-to-everyone anymore. In only a couple of years the words ‘vegan’ and ‘vegetarian’ have gone from being…Read More