3 key lessons from the Planet Driven Brands Podcast It’s been a whirlwind, but here I am 26 pods (at time of writing!) broadcast and another 25 in the editing suite! How did that happen? Easy to answer: A pal or two suggested: ‘why don’t you do a podcast’ back in February…so I did 🙂…Read More
Blog and Articles
For every business and brand, it is a necessary requirement that they know what their purpose is! Why? Here’s what Accenture has to say: “nearly two-thirds (63%) of consumers, globally, prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, and are ditching…Read More
The plant-based market has reached a tipping point; the explosion which has been coming is about to happen and everyone wants to be a part of it. Last year the food category for ‘meat-free’ in the UK alone was predicted to be as high as £10bn in the coming years. I seriously think it could…Read More
Branding in a ‘Post-Vegan’ era – Just labeling your brand ‘Vegan’ or ‘Vegetarian’ isn’t enough anymore!
We’ve reached a major crossroads in the burgeoning development of the plant-based food market to the point where we are now branding in a ‘post-vegan’ era. Brands need to decide which path they are on; there’s no being all-things-to-everyone anymore. In only a couple of years the words ‘vegan’ and ‘vegetarian’ have gone from being…Read More