Episode 10: Isabel Lydall, Founder @ Curiosity & Clarity
Planet Driven Brands Podcast Isabel Lydall
Isabel is a consumer insights and branding specialist who runs her own consultancy, Curiosity & Clarity, which is not only a brilliant name but encompasses Isabel’s brilliant mind into delivering direction to her clients
Isabel takes us on a journey through a cornucopia of topics surrounding responsibilities of not only brands but of consumers to make the necessary steps to edge us toward a more stable planetary existence.
As she says: “The consumer desire is there, brands should be enabling it”
Isabel uses neuroscientific arguments to demonstrate that we need to collaborate to progress, which includes consumers taking responsibility and brands being positive in how together we can deliver change.
To demonstrate her case she discusses the difficulties faced by all of us and highlights work of brands such as Britvic, Extinction Rebellion, Tesla and Greta Thunberg.
Isabel’s case for taking small steps is compelling (highlighted in the work of Jen Gale in her book ‘sustainable(ish)‘)
As she says: “People feel like this is huge, it’s confusing, there are so many things going on; should I be thinking about food miles, should I be thinking about plastic…?!”.
Finally, we pivot to chatting about @MarketingKind a brilliant charity harnessing the power of marketing leaders to help charities present themselves in a positive light at a time when many are struggling in a ‘Covid’ world and its aftermath.
Here, in Planet Driven Brands Podcast Isabel Lydall she shares her clear passion with us.
I think you’ll love it and I certainly enjoyed the chat 🙂
About The Podcast
The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
We are about changing the world, one brand at a time. It may sound a little pretentious, but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that!
We will highlight brands as drivers for change and the role they play as influencers.
This is a library of useful content for all to share. It’s our small contribution.
If you enjoyed this please do tell someone!
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Recruiting Thought Leaders
We want to attract the best guests to come and tell us how we can harness the power of brands.
We want you to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
It may be a lofty aim; who knows, let’s find out.
If you’d like to come on the show, I’d love to hear from you
Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
Here’s the RSS feed for the podcast should you wish to copy it!
If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
Thanks for listening to the Planet Driven Brands Podcast Isabel Lydall