Episode 15: Alain De Rauw, Director @ Plan Toys Europe.
Planet Driven Brands Podcast Alain De Rauw.
Alain is an experienced leader in the world of toys and a Director of Plan Toys.
He is leading the promotion of sustainability within a category which comes under intense scrutiny for it’s overuse of plastic.
In this podcast Alastair shares with us what I reckon is the ‘best kept secret in all branding’!
This podcast is a must-listen-to if you are interested how the use of wood can lead to a carbon credit of 40 tonnes per year.
It really is a remarkable story that must be shared and Alain’s remarks about his experience with a retailer in explaining FSC versus Plan Toys is funny whilst clearly farcical!
Plan Toys has been a sustainable business since it’s inception in 1981, taking wood for it’s source and making sustainability its mission for over 40 years.
As Alain points out: “We have been making millions of toys (from wood) and we have never ever destroyed or cut one tree from the forest”
Alain, like all our panellists, is passionate about his business and the role it is playing in creating better future, ‘especially for the kids’!
Here, in Planet Driven Brands Podcast Alain De Rauw he shares his wisdom, passion and experience with us.
I think you’ll love it and I certainly enjoyed the chat 🙂
About The Podcast
The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
We are about changing the world, one brand at a time. It may sound a little pretentious, but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that!
We will highlight brands as drivers for change and the role they play as influencers.
This is a library of useful content for all to share. It’s our small contribution.
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Recruiting Thought Leaders
We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
It may be a lofty aim; who knows, let’s find out.
If you’d like to come on the show, I’d love to hear from you
Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
Here’s the RSS feed for the podcast should you wish to copy it!
If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
Thanks for listening to the Planet Driven Brands Podcast Alain De Rauw.