Episode 25: Andrew Ely @ Ely Advisory Services
Planet Driven Brands Podcast Andrew Ely.
Andrew has over 5 years experience with the sales and marketing of plant-based brands into UK and EU retail.
He spent most of that time bringing Green & Gold to the UK, establishing and growing it – it also explains his passion for oats!
Andrew shares his wisdom with us, enlightening us on his journey to plant-based, through family Veganuary, and to how he now sees the market.
Fascinating is how he views the move from vegan ‘ideology’ to what we now term the ‘post-vegan’ world and furthermore, how consumers expect more from the look of plant-based food vs meat.
He describes how brands can best position themselves for success in this booming market, with honourable mentions going to Oumph and Wicked kitchen.
Andrew is a huge advocate for food and flavour and calls out the industry to keep striving to be better.
He calls for manufacturers and retailers to work together, in order to make life easy for consumers who want to engage in this space.
As he says:
“Over 5 years probably the space for meat replacements has tripled. So I think we have to be pretty happy with progress!”
Here, in the Planet Driven Brands Podcast Andrew Ely shares his wisdom, passion and desire for more great tasting plant-based food.
I think you’ll love it and I certainly enjoyed the chat 🙂
If you’d like to meet Andrew digitally, here is his LinkedIn profile
About The Podcast
The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
We are about changing the world, one brand at a time. It may sound a little pretentious, but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that!
We will highlight brands as drivers for change and the role they play as influencers.
This is a library of useful content for all to share. It’s our small contribution.
If you enjoyed this please do tell someone!
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Recruiting Thought Leaders
We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
It may be a lofty aim; who knows, let’s find out.
If you’d like to come on the show, I’d love to hear from you
Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
Here’s the RSS feed for the podcast should you wish to copy it!
If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
Thanks for listening to the Planet Driven Brands Podcast Andrew Ely.