Planet Driven Brands Podcast

Hosted ByNic Jones

Welcome to the Planet Driven Brands Podcast™, we really hope you enjoy our show. Essentially, we are about changing the world one brand at a time.

Episode 36: Emeline Fellus, FReSH Director @ World Business Council for Sustainable Development

Planet Driven Brands Podcast Emeline Fellus.

Emeline is a global leader in sustainable diets within WBCSD, who have for more than 2 decades been demonstrating leadership with its work on Climate, Energy, circular economies, food and nature and now in helping ‘redefine capitalism’.

Emeline makes a call for systemic change in our eating habits and describes how consumers need help in doing this – ‘we shouldn’t be scared of changing, but of NOT changing’!
Our food systems need a re-balancing and Emeline describes her view on what actually constitutes a ‘sustainable’ diet.
She points out that there is no one single answer due to the varying aspirational demands of cultures, but she believes that everyone needs to act!

It is clear this movement needs leaders and Emeline mentions Paul Polman and Emmanuel Faber as such, alongside groups such as WHO and FAO.

It is these people we need to turn to push us to make the steps to change and that this is urgent. As she says:

“It’s if we redirect the subsidies to actually support the better production practices and the better food, I think it would really be able to do a service to the planet and the people and as quickly as possible, because we’re running out of time!”

Emeline, like all our panellists, is passionate not only about her role but the role everyone is playing in creating a better future and here she spells out many of the steps we simply must be taking, before we run out of time.

Here, in Planet Driven Brands Podcast Emeline Fellus shares this passion and her experiences with us. She also helpfully describes what FReSH actually is!

I think you’ll love it and I certainly enjoyed the chat 🙂

If you’d like to meet Emeline digitally here is her LinkedIn profile

About The Podcast

The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.

We are about changing the world, one brand at a time. It may sound a little pretentious, but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that!
We will highlight brands as drivers for change and the role they play as influencers.
This is a library of useful content for all to share. It’s our small contribution.

If you enjoyed this please do tell someone!

If you’d like to subscribe please do so here: SUBSCRIBE

Recruiting Thought Leaders

We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
It may be a lofty aim; who knows, let’s find out.
If you’d like to come on the show, I’d love to hear from you

Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!

Here’s the RSS feed for the podcast should you wish to copy it!

If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show 🙂

Thanks for listening to the Planet Driven Brands Podcast Emeline Fellus

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