Episode 37: Jane Asscher, CEO & Founding Partner @ 23Red
Planet Driven Brands Podcast Jane Asscher.
Jane founded 23Red over 20 years ago and can genuinely be described as a pioneer in the formation of a purpose led, sustainable agency.
Others have followed in her footsteps and it has taken two decades for the marketing world to finally catch up!
‘Changing behaviour for the better’ is in her DNA!
In this fascinating pod Jane takes us through her journey and demonstrates how the times have changed
She suggests that clients are so much more receptive to sustainability as part of the business plan. This is despite their inherent ‘anxiety’ about having their own point-of-view.
We discuss how the word ‘sustainable’ has itself evolved and how it is now interpreted.
We appreciate that leadership is so important and honorable mentions go to Keith Weed and Unilever for leading the way when no-one else was ready to follow.
23Red is also leading the way in endeavours to become a B-Corp. Its always interesting to hear how businesses use this challenge to grow themselves.
Importantly we start with a chat about the high expectations of consumers and how they are disappointed with the pace of change.
As she says:
“What we found really alarming was that only 34% of consumers said they believed business were having a positive effect on sustainability!”
Jane, like all our panellists, is passionate about her role plus the role everyone is playing in creating a better future. Here she spells out how the agency/client world must change and how consumers must be able to trust the brands they support
Here, in Planet Driven Brands Podcast Jane Asscher shares this passion and her experiences with us.
I think you’ll love it and I certainly enjoyed the chat 🙂
If you’d like to meet Jane digitally here is her LinkedIn profile
About The Podcast
The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
We are about changing the world, one brand at a time. It may sound a little pretentious, but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that!
We will highlight brands as drivers for change and the role they play as influencers.
This is a library of useful content for all to share. It’s our small contribution.
If you enjoyed this please do tell someone!
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Recruiting Thought Leaders
We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
It may be a lofty aim; who knows, let’s find out.
If you’d like to come on the show, I’d love to hear from you
Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
Here’s the RSS feed for the podcast should you wish to copy it!
If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
Thanks for listening to the Planet Driven Brands Podcast Jane Asscher