Episode 65: Kees Aarts, CEO & Founder @ Protix
Planet Driven Brands Podcast Kees Aarts
Kees is a leader. A leader in the world of insects!
He had an idea in the pub many years ago and that has lead to world leading business, @protix
Kees and Protix harness the enormous power of insects and the ability to supply ‘food in balance with nature’
Insects are nature’s most powerful up-cyclers and are therefore a missing link in our food system.
They can help create a circular food system and enable us to move from a resource depleting linear system of production
Protix leads the world in this technology and here Kees opens our eyes to the potential.
As he says:
“We need to reduce our land use and we need to reuse nutrition of all the food waste we generate. So insects, as a technology, to circulate nutrition on a low footprint basis makes sense!”
Here, on Planet Driven Brands Podcast Kees Aarts lets us into his world and his clear passion for insects!
If you’d like to meet Kees digitally here is his LinkedIn profile.
About The Podcast
The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
We are about changing the world, one brand at a time.
Brands have positive impacts on consumers and we want to bottle that!
We highlight brands as drivers for change and the role they play as influencers.
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Recording Thought Leaders in Sustainability
We attract the best contributors who want to put on record their contribution to the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
It may be a lofty aim; who knows, let’s find out.
If you’d like to come on the show, I’d love to record you and would like to hear from you
Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
I provide the service of recording and will present the final copy to the guest. And I’d like to add it to this library.
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Thanks for listening to the Planet Driven Brands Podcast Kees Aarts.