Episode 11: Martin Simpson, SVP Europe @ Marks Brand Design
Planet Driven Brands Podcast Martin Simpson.
Martin is a designer by trade but is so much more than that as an expert in the packaging process and brand strategy & activation.
Here Martin takes through the moral maze that is our responsibility to be more sustainable and how that plays out in the world of brands. “We all have a duty of care”
Martin describes it as an ‘amble’ but its a far reaching discussion, both technical (on inks) and thought provoking – is there a ‘shopping list of righteousness’?
Martin firmly believes in brands mission to be ‘simple, honest and consistent’ and uses this to portray how consumers expect brands to share the duty of care.
We cover specific topics such as ‘The Planet Moment Of Truth’ in packaging and we also chat about Wicked Kitchen and the leadership shown by Derek and Chad Sarno within the world of vegan food. As Martin says: “Customers have changed a little bit and so has the marketplace. No-one expects to suffer through a veggie burger; you expect to love it, and it should be loved, it’s a thing of beauty.”
Martin, like all our panellists, is passionate about how we tackle the big issues around brands’ responsibilities to the planet and it’s a fascinating picture he paints in his own inimitable style
Here, in Planet Driven Brands Podcast Martin Simpson he shares his wisdom and experience with us.
I think you’ll love it and I certainly enjoyed the chat 🙂
About The Podcast
The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
We are about changing the world, one brand at a time. It may sound a little pretentious, but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that!
We will highlight brands as drivers for change and the role they play as influencers.
This is a library of useful content for all to share. It’s our small contribution.
If you enjoyed this please do tell someone!
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Recruiting Thought Leaders
We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
It may be a lofty aim; who knows, let’s find out.
If you’d like to come on the show, I’d love to hear from you
Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
Here’s the RSS feed for the podcast should you wish to copy it!
If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
Thanks for listening to the Planet Driven Brands Podcast Martin Simpson