Episode 12: Pascal Hegglin, Co-Founder UK @ The Consumer Brand
Planet Driven Brands Podcast Pascal Hegglin.
Pascal is the Co-Founder in the UK of The Consumer Brand which has a fascinating story of how we can engage with the consumer to create great products which are fair to producers and kind to the planet.
Here Pascal explains the ethos and machinations involved in building a new brand based on consensus and furthermore on its (incredibly successful) origins in France.
If you haven’t heard of TCB then here is your chance to get to know it. I think it will blow you away.
This is a terrific example in how sustainability can and does work. Consumer power in action
As Pascal says: “We as consumers as a whole, have a role to play too, we can’t wait for other people to do things otherwise I think maybe we’ll be standing around twiddling thumbs, waiting.”
Pascal, like all our panellists, is passionate about how we tackle the big issues around brands’ responsibilities to the planet and it’s a fascinating picture he paints in explaining why The Consumer brand is needed and how it works
Here, in Planet Driven Brands Podcast Pascal Hegglin he shares his wisdom and experience with us.
I think you’ll love it and I certainly enjoyed the chat 🙂
About The Podcast
The planet driven brands podcast is a library of thought leadership on brands and their responsibility to the welfare of the planet.
We are about changing the world, one brand at a time. It may sound a little pretentious, but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that!
We will highlight brands as drivers for change and the role they play as influencers.
This is a library of useful content for all to share. It’s our small contribution.
If you enjoyed this please do tell someone!
If you’d like to subscribe please do so here: SUBSCRIBE
Recruiting Thought Leaders
We want to attract the best guests to come and tell us how we can harness the power of brands to help us build a better planets for all – people, animals, plants, the oceans – you get the drift!
It may be a lofty aim; who knows, let’s find out.
If you’d like to come on the show, I’d love to hear from you
Nic is a brand consultant and has over 30 years experience with brands across agencies, consultancies and brand owners – here’s the LinkedIn profile!
Here’s the RSS feed for the podcast should you wish to copy it!
If you have any comments please get in touch. The same goes if you want to come and chat to us and be a star of our show
Thanks for listening to the Planet Driven Brands Podcast Pascal Hegglin.