Planet Driven Brands Podcast

Welcome to the Planet Driven Brands Podcast™, we really hope you enjoy our show. Essentially, we are about changing the world one brand at a time.

Hosted ByNic Jones

Welcome to the Planet Driven Brands Podcast™, we really hope you enjoy our show.

We are about changing the world, one brand at a time.

It may sound a little pretentious but it is a real belief. We know brands have positive impacts on consumers and we want to bottle that!

We will highlight brands as drivers for change and the role they play as influencers.

Planet Driven Brands™ will have a better purpose, a better reason-to-be, that will impact positively on the world in which we live.

Planet Driven Brands™ are simply ‘out of this world’ – and so is this Podcast!

We will be talking to brand owners, their agencies and influencers to give us their perspective on the planet and their impact on it.

It will challenge us all to do better, to BE better!

Our aim is to get both sides of the story, and to be as impartial as we can, but our aim is the recovery of the Planet and so it should be for everyone!

The guests who have agreed to talk to us are very exciting and as soon as we can share their names, we will.


The Planet Driven Brands Podcast™ is the brainchild of Nic Jones and will be in partnership with The Planets Agency.

TPA is a partnership of consultants and communications experts. We build ‘Planet Driven’ brands.

We’ll be hearing from some of those experts during this series. We will give you the chance to question them and their beliefs

If you wish to be notified when our episodes are broadcast, please SUBSCRIBE or CONTACT

If you’d like to be part of the show, then we’d love to hear from you: CONTACT

We look forward to hearing from, and discussing with, you.

All Episodes

Episode 51: Andrea Canepa, Co-Founder @ Eutopia

Andrea Canepa gives us a first hand description of Eutopia, an insight into why it is so crucial and how it is helping drive green innovation

Episode 50: Nic Jones + Guests & Contributors @ The Planet Driven Brands Podcast

I never thought we’d get to 50n pods. Now I’m looking forward to the next 50. Here is a highglight reel, with me chatting and my guests intervening with some enlightening clips!

Episode 49: Toni Vernelli, International Head of Marketing @ Veganuary

Toni explains the story behind the incredible brand and movement that is Veganuary!

Episode 48: James McInnes, Co-Founder & CEO @ Odd Burger

James reveals the key drivers of the growing success of Odd Burger, Canada’s first plant-based burger joint! We get an insight into James and his quest to create a more sustainable planet.

Episode 47: Shannon Falconer, CEO @ Because Animals

Cultured meat is a divisive subject for many, but Shannon’s message is pretty simple, as she says: “Cultured meat is meat. It is not a meat alternative; what cultured meat is, it is a type of meat made in an alternative way!”

Episode 46: Dr Carys Bennett, Senior Corporate Liaison @ PETA

Carys combines her powerful advocacy of animal rights with helping sustainable businesses. Animals have a special place in this world and Carys explains how we can stop exploiting them and move to an animal cruelty free world.

Episode 45: Sharon Brunt, Chief Brand Activist & Founder @ Be More Girl

Sharon describes her passion for purpose and how it links to sustainability through a woman’s lens

Episode 44: COP 26 Special. James Levelle, Filmmaker & Adventurer

To shine a light on the importance of COP26, James tells his epic adventure story from the previous COP, whereby he set off for Santiago in Chile to tell the climate stories of the young people of the Planet. It didn’t exactly go to plan…

Episode 43: Kati Ohens, CEO & Founder @ Plantcraft

Kati describes her unique story and how she went from digital entrepreneur to plant-based food start-up. Its a fascinating journey and has lead to a brand mission which no-one can argue with.

Episode 42: Euan Jarvie, EMEA President @ IRI Worldwide

Euan has over 30 years leading client service agencies. No-one understands better how societal and cultural shifts are required and the role this industry can play. However he warns that this is not an easy shift for anyone. A must listen if you’re a fan of “Contribution not commentary”.

Episode 41: Jason Gibb, Founder @ Bread & Jam

Jason is on a mission to help people. His story of how he got to start and run the Bread & Jam food & drink festival, is fascinating. From Tv producer to olive oil producer and onwards…it’s a great story and one told through the lens of how he is helping the Planet!

Episode 40: Zoe Binning, Welsh Wedding Consultant & Co-Founder @ Wild Roots Kitchen

Zoe talks about how weddings need to move from single-use to a more sustainable model and how she has set up a plan-based kitchen to help move the service industry in this direction.

Episode 39: Jim Holland, Co-Founder & CEO @ Rewards.Earth

Jim describes how he is building a sustainable rewards programme, saving the planet one tree at a time!

Episode 38: Brad Vanstone, Founder @ Willicroft

Brad discusses the art of developing Plant-Based cheese and how his methods are steeped in the traditions old methods learned growing up on a dairy farm. Furthermore he describes how his business has taken on a remarkable CEO – Mother Earth!

Episode 37: Jane Asscher, CEO & Founding Partner @ 23Red

Jane is a pioneer of purpose led, sustainable agencies having started 23REd over 20 years ago. Here she takes us through her story and how times have changed. Some brands have led, but others have dragged their heals, either way we need to face the reality of where we are now.

Episode 36: Emeline Fellus, FReSH Director @ World Business Council for Sustainable Development

Emeline is a global leader in sustainable diets. Here she describes how we need systemic change to help the planet and it’s population and to change our eating habits.

Episode 35: Dr Daniel Stewart, Co-Founder & CEO @ ViridiCO2

Dr Danial Stwart has an amazing vision; one which takes Carbon Dioxide and converts it into everyday items. In this podcast he explains how this is even possible – It’ll blow your mind!

Episode 34: Geraldine Stark, CEO and Founder @ Refarm’d

Geraldine discusses her passion for the transformation of dairy farming and demonstrates how Refarm’d will assist everyone within that supply chain to create a better system for a better world.

Episode 33: Jason Ash, Founder @ YoungPlanet Enterprises

Jason shares with us his passion for reducing waste and how his platform, YoungPlanet is achieving this. The story is insightful, charming and instructive as he awakens the collborative to the art of giving!

Episode 32: Sarah Scudder, President @ Real Sourcing Network LLC

Planet Driven Brands Podcast Sarah is a ‘super expert’ on sourcing packaging and how it will become more sustainable. As she says: “People are realising how much waste is being generated when they see a stack of packaging material and a stack of boxes sitting on their dining room table!”

Episode 31: Amanda Rolat, Founder @ Bramble

Amanda Rolat shares her story of how she went from lawyer to vegan pet food entrepreneur. And its all thanks to her beloved Harry!

Episode 30: Andy Cording, Marketing Director @ Hexcite Group

Andy Cording talks about sustainability in the retail environment and how brands and retailers are stepping up their game. As he says: “We’ve got to create spaces within our retail environments to tell the sustainability story as accurately as possible in a way that is relevant and exciting to consumers!”

Episode 29: Belal Habib, Head of Global Brand Owner Collaboration @ Siegwerk

Belal Habib chats to the Planet’s Agency about Circularity withinb the packaging industry. As he says: “Let’s put our hands up and not blame just one particular industry for this issue that we’re in. We’re all in it together!”

Episode 28: Che Green, Co-Founder @ The Moonshot Collaborative

Che is a consumer insights guru and here he gives us the benefit of his huge experience with people and brands. As he says: “Absolutely the responsibility is on brands to move in a more sustainable direction, but many of them are not going to do that without the consumer impetus there, and the consumer sentiment being behind these changes.”

Episode 27: Sarah Luiz, Founder of Positive Impact Entrepreneurs

Sarah Luiz discusses the systemic changes needed to build better, more innovative businesses and rallies around our need to tackle waste.

Episode 26: Claire Smith, Vegan Entrepreneur & Impact Investor @ Beyond

Claire is a leader in the sustainable, plant-based, ethical investment community.
Today we capture her journey, through investment banking to set up the fast growing Beyond group.

Episode 25: Andrew Ely @ Ely Advisory Services

Planet Driven Brands Podcast Andrew Ely. Andrew has over 5 years experience with the sales and marketing of plant-based brands into UK and EU retail. He spent most of that time bringing Green & Gold to the UK, establishing and growing it – it also explains his passion for oats! Andrew shares his wisdom with...

Episode 24: Bobi Carley, Head of Media and Diversity & Inclusion Lead @ ISBA

Bobi is a highly experienced media and advertising professional who I have had the pleasure of knowing for over 25 years!

Bobi is now heading up media at advertisers representative group ISBA and most interestingly for us, she is also the lead on diversity and inclusion, which within the advertising industry has been a particular ‘conundrum’ for many years. Here Bobi tackles the issues head on!

Episode 23: Mike Ward, Head of Marketing @ Singular.Live

Planet Driven Brands Podcast Mike Ward. Mike heads up marketing for a fascinating ‘intelligent overlay’ platform, Singular.Live Here Mike leads us through this technology and explains how it is adding to the sustainability strides being made within live broadcast. He highlights areas that desperately needed to change and explains how broadcasters lead by Sky are...

Episode 22: David Benzaquen, Founder @ Mission: Plant & Moonshot Collaborative

Planet Driven Brands Podcast David Benzaquen. David is a global leader in the plant-based food market. Mission: Plant is a holding company advancing the plant-based foods industry with strategic investments and consulting services. David has literally been one of the key catalysts in the growth of plant-based food in the USA over the last decade....