brandpurpose

Episode 12: Pascal Hegglin, Co-Founder UK @ The Consumer Brand

Planet Driven Brands Podcast Pascal Hegglin. Pascal is the Co-Founder in the UK of The Consumer Brand which has a fascinating story of how we can engage with the consumer to create great products which are fair to producers and kind to the planet. Here Pascal explains the ethos and machinations involved in building a…

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How to Build Brand Purpose by Empowering a Plant-Based Attitude!

  For every business and brand, it is a necessary requirement that they know what their purpose is! Why? Here’s what Accenture has to say: “nearly two-thirds (63%) of consumers, globally, prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs, and are ditching…

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